Although Marketing was and still is the first department to tackle Gen AI, most companies started by focusing on ad spend, engagement, or conversion rates, however their biggest challenge often lies in fully understanding their ICP and customer journey. Many also face data issues and misalignment in messaging, which can directly impact revenue. By digging into both marketing and business strategy, we quickly uncover these gaps, allowing us to create an AI strategy roadmap that addresses them.

Additionally, most marketing teams only scratch the surface of AI's potential. Truly leveraging Gen AI at every level can significantly improve quality, idea generation, and output.

AI is meant to be a collaborative tool - an enhancer, but using it strategically requires an 'AI mindset.' Few have been taught how to do this, which presents a huge opportunity for transformation.

Not necessarily. While data is a key component of AI, the amount of data needed depends on the specific AI application. For example, our pre-built AI tools can work effectively with the data you already have, enhancing your campaigns and customer interactions without requiring massive datasets. We work with businesses of all sizes to ensure that you can leverage AI’s benefits, regardless of your data volume. And even if you are not quite ready to embrace AI fully, knowing how it can work with your current data can help you plan for future growth.

The best AI tools for your marketing efforts depend on your current needs and goals. There are a variety of market-available tools that can be very beneficial from Jasper, Hubspot and many others - the list is way to long to list. Many of the LLM tools such as ChatGPT, Claude and Perplexity can be very strong partners for the marketing executive if you learn how to wield the tools correctly as well. Once our team works with you and understands your current tech stack and current challenge areas, we will make recommendations that align with your strategy, align with AI Governance and deliver the most value.

There are many tactical uses for AI, but our goal is to help you start to think of the strategic uses for GenAI and help solve real challenges that can make significant impact on revenue and growth. With that said, we focus on integrating AI to solve key challenges in a way that delivers tangible benefits as soon as possible, allowing you to start reaping the rewards as quickly as possible. The timeline for seeing results from AI can vary depending on the complexity of the implementation and the specific goals you're targeting.

AI is not here to replace your marketing team- it’s here to enhance their work. By automating repetitive tasks and providing deeper insights, AI frees up your team to focus on the strategic, creative, and high-impact work that drives your business forward. Think of AI as an empowering tool that amplifies what your team can achieve, rather than a replacement. We help ensure that your team is equipped to work alongside AI effectively.